Susan Park

  • Senior Foreign Attorney
  • T. +82-2-3404-0274
  • F. +82-2-3404-0805
  • E. susan.park@bkl.co.kr

Overview

Susan Park focuses her practice on IP transactions including licensing of intellectual property and counseling clients on all aspects of the monetization of their IP assets.

Ms. Park advises clients from a wide range of technical fields including semiconductor, IT, laser technology, pharmaceuticals and biomed. She has represented various clients in connection with the development, licensing, transfer, and enforcement of their technology (both patented and unpatented), including complex patent licensing transactions involving securities and corporate restructuring/bankruptcy issues. She also advises multinational brand owners in the fashion, media and consumer goods industries in connection with the acquisition, prosecution, licensing and enforcement of their trademarks. Integral to her work in this area includes advising clients on brand licensing, product distribution and franchising, and devising effective anti-counterfeiting measures.

In more recent years, she has been representing clients from the entertainment & media industry and, particularly, in the areas of foreign-invested local film production projects, music licensing and content distribution involving SVOD platforms, and advises video gaming companies on the development, publishing and licensing of their games and regulatory issues. Ms. Park also advised the 2018 PyeongChang Olympic Games Organizing Committee.

Representative Experience

2012-Present Bae, Kim & Lee LLC
2008-2012 Foreign Legal Counsel, Lee International IP & Law Group, Seoul
2006-2008 Corporate Counsel and Assistant Corporate Secretary, Gateway, Inc., California
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2020-Present Member, Anti-counterfeiting Committee, International Trademark Association (INTA)
2016-2020 Member, Parallel Imports Committee, International Trademark Association (INTA)

Representative Matters

Advised foreign flim production studios on local production projects
Advised Hanmi Pharamaceuticals on cross-border licensing-out deals
Advised GE Healthcare on acquisition of mammography business assets
Advised Vogo Fund on acquisition of Burger King franchise
Advised 2018 Pyeongchang Olypmic Games Organizing Committee
Advised foreign flim production studios on local production projects
Advised Hanmi Pharamaceuticals on cross-border licensing-out deals
Advised GE Healthcare on acquisition of mammography business assets
Advised Vogo Fund on acquisition of Burger King franchise
Advised 2018 Pyeongchang Olypmic Games Organizing Committee
Advised on “Marley Coffee” brand franchising
Advised Fortune 500 companies on data privacy compliance
Advised multinational content service providers on music licensing

Education

2003 Loyola Law School (J.D.)
1998 University of California, Los Angeles (B.A., magna cum laude ; Dean's list ; Phi Beta Kappa)

Selected Activities

Publications
International Comparative Legal Guides, Copyright 2020, 6th Ed: Korea Chapter (Co-author, Global Legal Group, 2020)
International Comparative Legal Guides, Trademark 2020, 9th Ed: Korea Chapter (Co-author, Global Legal Group, 2020)
Copyright 2020: Korea Chapter, Lexology (Co-author, Law Business Research, 2020)
Getting the Deal Through, Copyright 2019: Korea Chapter (Co-author, Global Legal Group, 2019)
Transfer of Personal Information in a Corporate Structural Change, Journal of Korean Law Vol. 17, No. 1, pp. 101-127 (Co-author, Seoul National University Asia-Pacific Law Institute, 2017)
International Comparative Legal Guide to Data Protection 2017, 4th Ed: Korea Chapter (Co-author, Global Legal Group, 2017)
Doing Business with Companies Undergoing Corporate Restructuring (Asian-Mena Counsel, 2011)
Devising Effective Brand Protection Measures (Asian-Mena Counsel, 2011)
With the Goal of Fair Trade (Invest Korea, 2009)
You Are Not in Kansas Anymore, Toto (Invest Korea, 2009)
When Foreigners Hang Their Shingles (Invest Korea, 2009)
Viva SMEs (Invest Korea, 2009)
Holding On (Invest Korea, 2008)
Combating Corruption (Invest Korea, 2008)

Qualifications

2003 California

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