Yeonwoo Lee

  • Advisor
  • T. +82-2-3404-7351
  • F. +82-2-3404-7308
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For over past 15 years, Yeonwoo Lee has researched and lectured on international business management, strategy and competitiveness at prestigious universities in Korea while at the same time giving advisory and consultations on topics of sustainability, global environment, and change management for multinational corporations and government bodies. Dr. Lee has broad scope of knowledge and experiences in connecting the areas of strategic management and international business in deriving cooperative innovative models that better captures the constant change that occur in technology, law and ethics, and MZ generation in today's VUCA world (volatile, uncertain, complex, ambiguous). Her main research areas include industries such as energy, media and entertainment, healthcare, and ICT industry. At Bae, Kim & Lee LLC, Dr. Lee's main focus will be to provide education, consulting, and advisory by connecting legal issues with business strategies so that firms and society can conduct more effective and synergistic sustainability programs such as through ESG.

Representative Experience

2021-Present Bae, Kim & Lee LLC
2018-2021 Professor, Seoul Business School, a Seoul School of Integrated Sciences & Technologies (aSSIST)
2009-2011 Researcher, Asian Institute for Energy, Environment and Sustainability (AIEES), Seoul National University
2007-2009 Research Assistant, Industrial Research Team, SK Research Institute
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2023-Present Member, Human Rights Management Forum, National Human Rights Commission of Korea
2022-Present ESG Advisor, Doosan
2018-2021 Researcher, The Institute for Policy & Strategy on National Competitiveness (IPSNC)
2014-2021 Editor, Journal of International Business and Economy

Representative Matters

Advised a global secondary cell producer in Korea on disclosure of ESG report (TCFD, taxonomy)
Advised a global food company in Korea on net-zero strategy and climate disclosure (TCFD, CDP)
Provided life and damage insurance companies with research services on KCGS evaluation
Advised securities companies in response to due diligence of ESG and on establishment of related policy / constitution, etc.


2018 Seoul National University (Ph.D.)
2013 Seoul National University (M.A.)
2007 Ewha Womans University (B.A.)

Selected Activities

Shifting Gears in Innovation Policy: Strategies from Asia (Co-author, Shorenstein Asia-Pacific Research Center, Stanford University, 2020)
Foreign Direct Investment: A Global Perspective (Co-author, World Scientific, 2016)
Trends in ESG-related Disclosure Legal Systems in Major Overseas Countries: Focusing on Europe, US, and Japan, BFL No. 123, pp. 51-62 (Co-author, Seoul National University Center for Financial Law, 2024)
Diagnosis of Organizational and Management Activities for the Dissemination Phase of ESG Management, Auditor Journal Vol. 280 (Korea Listed Companies Association, 2023)
Semi-GAN: An Improved GAN-Based Missing Data Imputation Method for the Semiconductor Industry (Co-author, IEEE Access-SCOPUS, 2022)
A New Digital Value Chain Model with PLC in Biopharmaceutical Industry: The Implication for Open Innovation (Co-author, Journal of Open Innovation: Technology, Market, and Complexity-SCOPUS, 2022)
An Integrated Approach to the Global Strategy of Entertainment Firm: Motivation, Process, and Management (Corresponding author, European Journal of International Management-SSCI, 2020)
Innovation Process in the Business Ecosystem: The Four Co-operations Practices in the Media Platform, Vol. 96 No. 4, pp. 943-971 (Lead author, Business Process Management Journal-SSC, 2020)
Growth Strategies by Building an Innovative Management Ecosystem: Focusing on Value Chain Convergence in the Smart Manufacturing Era, Industrial Location Vol. 71 (Industrial Location Research Institute, Korea Industrial Complex Corporation, 2020)
A Conceptual Approach to Global Leadership: The Role of Resource, Innovation, and Global Platform, International Business Journal Vol. 31 No. 2, pp. 23-61 (Corresponding author, Korean Academy of International Business-KCI, 2020)
Should I Stay or Should I Go? Visit Frequency as Fitness Centre Retention Strategy, Vol. 25 No. 3, pp. 1-20 (Corresponding author, Managing Sport and Leisure-SCOPUS, 2020)
5 Easy Traps to Fall Into in Coaching Young CEOs, January 2020 Issue (Co-author, HR Insight, 2020)
The Success Factors of Korean Global Start-Ups in the Digital Sectors through Internationalization, Vol. 14, pp. 42-53 (Co-author, International Journal of Global Business and Competitiveness, 2019)
Enhancing shared value and sustainability practices of global firms: The case of Samsung electronics, Vol. 28 No. 2, pp. 139-145 (Strategic Change: Briefings in Entrepreneurial Finance-SCOPUS, 2019)
The Next Growth Strategy for Hallyu: A Comparative Analysis of Global Entertainment Firms, Vol. 32 No. 1, pp. 79-116 (Corresponding author, Kritika Kultura-A&HCI, 2019)
Cooperation-based Sustainable Competitiveness: Convergence Strategy in Firm's Value Chain Activities, Vol. 27 No. 2, pp. 55-75 (Review of International and Area Studies-KCI, 2018)
Motivations for Social Partnership and Clusters by MNCs: Conceptual Model Using the Diamond Approach, Vol. 16 No. 2, pp. 97-118 (Journal of International Business and Economy, 2015)
A New Approach to Analyzing the Growth Strategy of Business Groups in Developing Countries: The Case Study of India's Tata Group, Vol. 10 No. 1, pp. 1-15 (Corresponding author, International Journal of Global Business and Competitiveness, 2015)
Corporate Social Responsibility: Peter Drucker, Michael Porter and Beyond, Vol. 7 No. 2, pp. 45-74 (Corresponding author, Journal of Creativity and Innovation-KCI, 2014)
Lecturer, Division of International Studies & Graduate School of International Studies, Korea University (2019-2021)
Lecturer, Graduate School of International Studies, Seoul National University (2017-2019)
Lecturer, Master's Degree Course in Technology Management, aSSIST-SUNY (2014-2018)