E-Commerce
"They have a deep understanding of the technology industry and they also provided us with advice and opinion from a business perspective."
- Chambers & Partners Asia-Pacific
Overview
In 1994, a BKL attorney handled what was possibly the earliest commercial domain name dispute in Korea between bona fide claimants, namely a U.S. telecom and a Korean dial-up ISP. Since that time, BKL’s e-commerce group has advanced swiftly in step with the fast-evolving technology and practices of online businesses, which is particularly noteworthy in light of the new found demand on e-commerce created by COVID-19.
Our e-commerce practice offers specialized, state-of-the-art advice on the full spectrum of issues affecting internet B2B service providers, retailers and auction marketplaces, and hosting sites. Our team regularly advises on commercial tie-ups and other contracts that underpin many online businesses, including advertising, portal and partnership arrangements, as well as forms of “clickwrap” licenses and consumer purchase contracts. In addition, we provide in-depth advice on the regulatory aspects of online commerce, including registration and disclosure requirements, data privacy and storage, consumer protection rules, and copyright and trademark issues. In the financial area, we have advised several insurer clients on online marketing, as well as telemarketing, of their insurance products.
As counsel to a number of the leading online retailing operations and portal sites in Korea, we monitor and advise on the latest material developments in regulation and policy, as well as judicial precedents in these rapidly evolving areas of law. The Firm has itself been at the forefront, among Korean law firms, in helping to guide efficient, sensible changes in government regulation as it affects e-commerce.
