Entertainment, Sports & Game

"The team provided and implemented innovative and comprehensive solutions tailored to the client's specific needs, which were satisfactory."

- Chambers and Partners Asia-Pacific

Overview

Our Entertainment, Sports & Game Group is comprised of experts with deep understanding of the entertainment, sports, and game industries. Our well-seasoned professionals provide comprehensive and specialized legal services based on ample experience and expertise in the field and related organizations to meet the needs of clients in related companies and industries. 

Leading Legal Services in the Fields of Entertainment and Sports

With the rise of the “Korean Wave” which started with K-Pop and K-Drama and having expanded to K-Beauty, K-Food, and K-Culture, the entertainment industry is making a significant global impact. This has driven an increase in corporate activities such as mergers and acquisitions (M&A), establishment of joint ventures, and licensing and merchandising agreements between industry players. Furthermore, a growing number of cross-border initiatives are taking place, with foreign firms actively collaborating and investing, while Korean companies expand their footprint overseas.
The entertainment industry can uniquely create high value-add through the enhancement of intangible assets and brand value, and therefore it is important to protect and manage intellectual property rights (IP), including copyrights.

BKL’s Entertainment, Sports & Game Group is comprised of highly experienced professionals with extensive expertise across various segments of the entertainment and sports industries, including film, television, music, internet, and emerging media. 
Our team provides tailored, end-to-end legal services to help our clients navigate every stage of their business journey, from the initial stage of financing and company establishment to operations, M&A, joint ventures, and overseas expansion. 
In addition, we deliver optimal solutions based on our expertise of the entertainment industry for various legal issues including disputes involving intellectual property rights (such as copyright and portrait rights) that may arise in the course of conducting business.  

Customized Legal Services Based on Abundant and Significant Experience and Expertise in the Gaming Industry

The gaming industry is an area where creative ideas converge with the latest IT technology, storytelling and artistic expressions. Such unique characteristic of the industry entails various legal issues, including intellectual property rights for content, response to IP infringement involving private servers or hacking programs, response to various regulations related to game operation, game user data protection including personal data protection, and contracts related to publishing. BKL’s Entertainment, Sports & Game Group consists of dedicated experts who have a deep understanding of the game industry’s distinct characteristics. We provide in-depth advice to domestic and foreign game companies on various laws and regulations related to the game industry, as well as other legal issues related to business operations.

Key Services

Entertainment and Sports
Advise on content financing and domestic and international game publishing and licensing
Advise on M&A transactions involving entertainment/sports companies, establishment of joint ventures, overseas expansion, and establishment of investment structures
Advise on regulatory issues relating to feature films, music and other aspects of the entertainment industry, and advise on other regulatory and contentious matters involving game rating and regulations on game service providers
Advise on investment and production of feature films and TV series
Advise on regulatory requirements for OTT business operators and various disputes related to content provision and service
Advise on various legal issues arising in the course of related businesses, including drafting of exclusive management contracts, advertising model contracts, and other contracts related to entertainment activities, and respond to related disputes
Advise on copyright disputes related to musical works and related products and respond to related litigation
Advise on trademark applications, registrations, and disputes related to the use of celebrity brands and respond to related litigation
Games
Respond to disputes such as infringement of intellectual property rights related to games
Advise on responding to various regulations regarding the game industry, including game ratings
Advise on game publishing, licensing, and other contracts
Advise overseas-based game service providers in connection with local game service launches
Advise on protection of game user data including personal data protection and compliance
Advise on M&A transactions and general corporate matters for gaming companies

Representative Cases

Advised and represented clients in cases related to exclusive contracts with famous artists such as BLACKPINK Rosé and EXO
Acted as the legal advisor to the 2018 Pyeongchang Winter Olympic Games Organizing Committee
Acted as litigation counsel in relation to copyright infringement and unfair competition involving Lineage 2M
Entertainment & Sports
Advised HYBE on its IPO and issuance of regulatory permits for overseas sales of content
Advised and represented clients in cases related to exclusive contracts with famous artists such as BLACKPINK Rosé and EXO
Advised Lotte Culture Works on film investment and production, including preparation of related standard contracts
Represented a client in litigation related to an OTT contract for the movie
Advised and represented clients in cases related to regulations on the collection of music royalties by trust organizations
Advised and represented drama production companies such as Victory Contents and HB Entertainment in various disputes related to drama production and distribution
Advised on SM Entertainment’s joint venture with Humelo
Advised on contracts for content such as webtoons and web novels, and related IP issues
Advised Netflix on music copyrights
Advised Toei Animation on contracts and copyrights
Acted as the legal advisor to the 2018 Pyeongchang Winter Olympic Games Organizing Committee
Games
Acted as litigation counsel in relation to copyright infringement and unfair competition involving Lineage 2M
Acted as counsel in the litigation involving a well-known board game in relation to copyright infringement and unfair competition
Acted as litigation counsel in relation to copyright infringement and unfair competition involving Match3 games
Advised and represented clients in cases related to game-related private servers and hacking programs
Acted as litigation counsel in an MMORPG game lawsuit seeking civil damages on grounds of infringement of joint copyright ownership
Advised a leading AOS-genre game service provider in connection with launch of a new service and operation of an e-Sports league
Advised the Korea Association of Game Industry in connection with the Korea Fair Trade Commission’s guidance on loot box items and amendments to the enforcement decree relating to web board games
Acted as the legal advisor to the Fair e-Sports Commission
Acted as litigation counsel for a casual game company in a lawsuit challenging a business suspension order
Advised global video game companies based in the U.S. and China in relation to their game service launches in Korea