Overview
Hyun Geun Yoo focuses his practice on advising clients on their fair trade matters, assisting them in responding to related investigations, and representing them in ensuing lawsuits. Upon his admission to the Korean Bar in 2022, he began practicing fair trade law at EJELAW before joining Bae, Kim & Lee LLC in August 2025, where he has been practicing ever since.
Related Practices
Representative Experience
2025-Present
Bae, Kim & Lee LLC
2022-2025
EJELAW
Representative Matters
Represented the KFTC in its lawsuit concerning the Monopoly Regulation and Fair Trade Act, the Act on Fair Transactions in Large Business Groups, and other related statutes
Advised Large Business Group A on responding to a KFTC investigation concerning the client's failure to report its affiliate status
Advised Franchise Company B on responding to a KFTC investigation concerning the client's alleged violation of the Franchise Business Act
Advised Large Business Group C on responding to a prosecutorial investigation concerning the client's alleged unfair support practices
Advised Franchise Company D on its franchise business operations
Represented Korean Oil Refining Company E in its merger filing
Education
2022
Sogang University Law School (J.D.)
2017
Korea University (LL.M.)
2014
Korea University (LL.B.)
Selected Activities
Publications
A Study on the Application of Competition Law to the Use of Big Data (Master's Thesis, Korea University, 2017)
Qualifications
2022
Korea
