Seonghoon Jeon

Seonghoon Jeon

  • Senior Advisor
  • T. +82-2-3404-0547
  • F. +82-2-3404-7306
  • E. seonghoon.jeon@bkl.co.kr

Overview

Seonghoon Jeon is an economist with a background in both theory and practice in competition policy and industrial regulation, and has served as president of the Korea Academic Society of Industrial Organization and a non-standing commissioner of the Korea Fair Trade Commission. As a professor of economics for more than 30 years, Mr. Jeon has published many academic papers in prestigious domestic and international journals, and in practice, he has submitted influential economic analysis reports and provided expert testimony to the KFTC and the courts in various antitrust cases involving mergers, abuse of dominance, cartels, and unfair internal transactions of major domestic and foreign companies.

Representative Experience

2025-Present Bae, Kim & Lee LLC
2023-2025 Executive Vice President for Academic Affairs, Sogang University
2021-2023 Dean of Graduate School, Sogang University
1993-2025 Professor of Economics, Sogang University
1991-1993 Professional Researcher, Korea Development Institute
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2025-Present President, Korea Competition Forum
2009-2012 Non-standing Commissioner, Korea Fair Trade Commission
2009-2010 President, Korea Academic Society of Industrial Organization

Representative Matters

Conducted economic analyses on merger cases of Muhak Co., Ltd.-Daesun Soju (2003), Hite Beer-Jinro Soju (2005), Eland-Carrefour (2006), ebay-GMarket (2009), Microsoft-Nokia (2015), SKT-CJ Hello Vision (2016), Microsoft-Activision Blizard (2023), etc.*
Conducted economic analyses on abuse-of-dominance cases of Posco's Refusal to Trade (2001), NHN's Restriction on Video Ads (2008), Intel's Conditional Rebates (2008), Qualcomm's Licensing Conditions/Refusal to Supply Modem Chips (2017), Siemens' CT/MRI Maintenance Software Price Squeezing (2018), Naver Shopping/Real Estate's Self-Preferencing (2021), etc.*
Conducted economic analyses on cartel cases of Procurement of Military Oil (2000), Graphite Electrode Rods (2002), Industrial Explosives (2015), Compound Feed (2015), Bidding on LNG Tank Construction (2016), Purchase of Iron Scrap (2021), Government Procurement of Reinforcing Bars (2022), etc.*
* Experience prior to joining BKL (The foregoing activities refer to the years in which the relevant KFTC resolutions were rendered.)

Education

1991 Yale University (Ph.D.)
1984 Seoul National University (M.A.)
1982 Seoul National University (B.A.)

Selected Activities

Publications
Antitrust Policy in Korea: An Economic Perspective (Springer Nature, 2025)
Fair Trade Cases and Economic Analyses (Pakyoungsa, 2020)
Awards
Competition Promotion Award (Korea Competition Forum, 2024)
Order of Service Merit (Red Stripes, 2013)